![]() In 2012, actress Yao Chen got married in Queenstown, New Zealand, sharing the experience with her 66 million Weibo followers and promoting New Zealand’s image as a romantic destination. High-profile weddings have proved to be valuable marketing opportunities for many years already. But the occasions could be used for content marketing, too – as the Louvre did with their Valentine’s Day post, and destinations could consider publishing romantic guides around these times of year. These top Valentine’s-related posts are mostly all promotional, with special packages and deals for couples. This year, it falls on August 7, and we expect a similar amount of related marketing. The second “Chinese Valentine’s Day” is a lunar holiday that takes place in the late summer. The week of 5/20, Star Cruises, AirAsia, Hong Kong Disneyland, Ocean Park, Hyatt, and Shangri-la Hotels all posted related content. Handy for marketers is the fact that China has its own “Valentine’s Days” – the first is on May 20, a date which sounds like “I love you” in Mandarin. The year started with Valentine’s Day, the theme of leading articles from Norwegian Cruise Line, AirAsia, Hong Kong Disneyland, Ocean Park, the Louvre Museum, Melia Hotels, and Shangri-la Hotels, among others. Romance has been employed across all travel-related categories that Dragon Trail tracks on WeChat in 2019, though it’s been a standout topic since at least 2017. A major shift in 2019 has been the prevalence of short videos and GIFs in WeChat content, which is becoming a must for tourism marketing. Restaurant recommendations are still reliable, while wildlife- and nature-related content, and TV references also stood out. Instead, romance has taken the lead, and celebrity content has helped propel some destination accounts to new heights. In comparison, 2019 has seen less flower-related content at the top of the weekly WeChat Rankings. This information provides insights into consumer preferences, and can help travel brands to create the most effective content marketing strategy to attract Chinese tourists.įood, flowers, and family travel were the standout themes of H1 2018. To learn more about how brands can use chat bots to better serve customers via messaging interfaces, check out our Fast Forward feature on this topic.Which topics in travel marketing are resonating best with Chinese consumers on WeChat? Analyzing the first half of 2019 using Dragon Trail’s WeChat Rankings for travel brands, we’ve identified the most popular themes, both across industry verticals and specific to certain sectors. this campaign serves as an intriguing example of how brands, especially retailers, can leverage popular social and messaging platforms to engage with and even sell directly to consumers. Using aptly Casino-themed mini-games to engage with mobile shoppers and reward their interactions with discount offers. brands trying to crack the code for social commerce. What Brands Should Do This campaign from Michael Kors should be of interest to many U.S. Kors promoted the game with GIFs posted to its official WeChat account and a casino-themed shoppable blog post. The company launched a casino-themed game on popular Chinese messaging app WeChat, which offers players random discount codes to use on Singles’ Day after they play some digital poker and slot machines. ![]() In particular, fashion brands including Michael Kors, Kate Spade, Coach, and Calvin Klein are offering special deals on Alibaba’s T-Mall this year, discounting products as much as 60% off.Īmong all the participating brands, Michael Kors stands out with an innovative approach. brands such as Victoria’s Secret, Crayola, and Beats have jumped on board for a piece of the pie. With a massive sales volume that keep breaking its own records, many U.S. What Happened Friday is Singles’ Day, the biggest day for online shopping in the world championed by China’s ecommerce giant Alibaba.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |